Privacy Policy

Summary

1. Who we are

The Game and the website at lastrun.kentrove.com are operated by Kentrove ("Kentrove", "we", "us"). Kentrove is the controller (data fiduciary) responsible for the personal information described in this policy. You can reach us at support@kentrove.com.

This policy applies to the Game on iOS, iPadOS and Android, to this website, and to emails you send us. It does not cover third-party services that have their own policies, such as Apple Game Center, Google Play Games Services, the App Store and Google Play. Google Play Games sign-in and online leaderboards are included in Android version 1.0.1 and later. Android version 1.0 keeps personal records on your device.

2. Data we collect

2.1 Data stored only on your device

The Game saves your progress locally: coins, weapon/armor/tactical levels, unlocked survivors and outfits, missions, personal records, settings (audio, graphics, aim mode, analytics, reminder and score-sharing choices) and a randomly generated pseudonymous profile ID. This save data stays on your device. Uninstalling the Game or clearing its data deletes it.

2.2 Data collected automatically

Advertising consent stored by Firebase stays denied: analytics data is not used for advertising or ad personalisation, and Firebase Analytics data is not linked to AdMob for ad targeting.

Meta campaign measurement (Android)

Android version 1.0.5 introduced a separate, default-off Meta campaign-measurement choice. In Android version 1.2.0 (build 122), the regional default changes: measurement starts on outside the EEA, UK and Switzerland if no earlier choice is saved. In the EEA, UK and Switzerland it stays off until you turn it on; it also stays off while the region is unresolved. An earlier explicit on or off choice is preserved when imported from an earlier installation. This setting is separate from gameplay analytics, Google advertising consent, notifications and leaderboard sharing.

When measurement is enabled, the Meta SDK sends app activation and install-attribution information. Android 1.2.0 (build 122) sends Meta’s standard tutorial-completion event when you finish your first run; this version uses that first run as its onboarding milestone and does not require a separate training session. Earlier versions sent that event for completed training. The integration also processes an app-scoped installation identifier, install-referrer information where available, IP address (which may indicate approximate location), device and operating-system information, language, app/SDK versions and related network or diagnostic information. This helps Meta attribute first launches to ads and helps us compare campaign performance.

We disable automatic event and purchase logging and advertising-ID collection for this integration. Kentrove does not pass your game profile ID, Firebase user ID, name, email, phone number, contacts or precise location to Meta. An app-scoped identifier is still an identifier: disabling the advertising ID does not make this processing anonymous. Meta processes information under its Privacy Policy and Business Tools Terms.

Change your choice under Settings → PRIVACY → AD MEASUREMENT (META) in Android 1.2.0 (earlier versions: SHARE AD MEASUREMENT WITH META). Turning it off stops future campaign events initiated by the Game and discards pending onboarding events. It cannot retract events already accepted by the SDK or requests already in flight. We do not upload earlier training or run history when you later enable measurement. The Game does not show Meta ads or require a Facebook login through this integration.

This Android update does not change the currently released iPhone/iPad privacy setup: non-personalised ads, no access to IDFA and no Apple tracking-permission request.

2.3 Reminders and announcement notifications

From version 1.0.2, new installations start with Settings → NOTIFICATIONS on. Existing players keep their saved choice. On iPhone, iPad and Android 13 or later, the Game asks for your phone's permission after you have played; denying permission prevents delivery. You can turn notifications off in the Game or your phone's settings.

Local reminders are scheduled on your device: at most two a day (three at weekends), none between 9:30 pm and 10 am, fading out if you don't play, and none after two weeks. Their text is made on your device from your save, and nothing is sent to us to create or schedule them. These limits apply to local reminders.

When notifications are enabled and your phone allows them, Firebase Cloud Messaging registers your app installation and subscribes it to the Game's announcement topic. Firebase processes an installation identifier, a push registration token and technical configuration data to deliver game updates and announcements. Apple Push Notification service also delivers these notifications on iPhone and iPad. No Kentrove account or email address is required. Announcement delivery works independently of the gameplay analytics switch.

Turning notifications off cancels local reminders and requests removal from the announcement topic and deletion of the push token. Network changes take effect when the device reconnects; your phone's notification settings can block display immediately. When gameplay analytics is enabled, we record notification permission choices and which local reminder you opened.

2.4 Data you give us

Contact & suggestions form. When you send a message through the form on our Support page, we receive the topic you choose, your message, the email address you give us, and — only if you choose to add them — your name, device and game version. Our hosting provider also processes your IP address to deliver the message and block spam and abuse. We use this information only to read and reply to your message, fix the issues you report and consider your suggestions. Your message is not used for advertising and is not added to any mailing list.

Email. If you email us, we receive your email address, the content of your message and anything you attach (for example screenshots or device details), and use it in the same way.

2.5 This website

This website does not use cookies, analytics, advertising or tracking scripts. It is hosted on Microsoft Azure, which automatically processes technical request data (IP address, browser user agent, requested page and time) to deliver pages and protect against abuse. Fonts and images are served from our own domain; your browser does not contact Google Fonts or any other third party when you visit.

2.6 What we do not collect

We do not collect your name, email address (unless you write to us), phone number, contacts, photos, microphone or camera data, precise location, health or financial information, or payment details. We do not knowingly collect sensitive personal data.

3. Third-party services

The Game and this website use the following service providers. They process data on our behalf, or as independent controllers, under their own terms and privacy policies:

• Google AdMob and Google's User Messaging Platform (UMP) — advertising and consent management. Google Privacy Policy · How Google uses data from apps that use its services · AdMob ad technology providers.
• Google Firebase — Crashlytics, Analytics, Remote Config, Installations and Cloud Messaging. Privacy and security in Firebase.
• Meta — campaign measurement on Android, controlled by the separate setting and regional defaults described above. Meta Privacy Policy · Meta Business Tools Terms.
• Apple Game Center (iOS) — sign-in, leaderboards and achievements. Apple Privacy Policy.
• Google Play Games Services (Android 1.0.1 and later) — game sign-in and optional leaderboard score sharing. Google Privacy Policy.
• Apple App Store and Google Play — distribution of the Game. The stores may collect data under their own policies when you download the Game.
• Microsoft Azure (Azure Static Web Apps and Azure Functions) — hosting this website and processing contact form submissions. Microsoft Privacy Statement.
• Resend — delivering contact form messages to our support inbox by email. Resend Privacy Policy.

We share data with these providers only for the purposes described in this policy. We may also disclose information if required by law, to protect the rights, safety or property of players, Kentrove or others, or in connection with a merger, acquisition or sale of the Game (in which case this policy will continue to apply to your information).

4. Advertising & tracking

The Game is free and supported by ads. It shows interstitial ads between runs (never during active gameplay), app-open ads, and optional rewarded videos you choose to watch in exchange for an in-game reward (for example a revive, double coins, a weapon trial or a bonus crate).

• EEA, UK and Switzerland: before ads are requested, the Game shows a Google UMP consent message (an IAB TCF-registered consent platform). You can accept, reject or customise purposes and vendors. If you do not consent, you may still see non-personalised or limited ads.
• United States: where state privacy laws apply, Google's tools let you opt out of the "sale" or "sharing" of personal information and targeted advertising. See US state privacy rights.
• iPhone and iPad: the Game requests non-personalised ads only. It does not track you across other companies' apps or websites, does not access your device's advertising identifier (IDFA), and therefore does not show Apple's App Tracking Transparency prompt. Ads you see are chosen from general context (such as the app and your approximate country), not from a profile of your activity.
• Android: you can reset or delete your advertising ID, or opt out of ad personalisation, in your device's Settings → Google → Ads (or Settings → Privacy → Ads).

On Android, personalised advertising uses the advertising identifier and related data to show ads based on your interests across apps and websites. Where you have allowed it, this may be considered "sharing" for cross-context behavioural advertising under some US state laws. Non-personalised ads, which are always used on iPhone/iPad, are not based on your past behaviour, but Google still processes limited data (such as IP address and ad interactions) to deliver, measure and protect them.

5. Why we use data (legal bases)

We use personal information only for the purposes in this policy. Where the GDPR, UK GDPR or similar laws apply, our legal bases are:

• Performance of a contract — providing the Game you asked to play, including saving progress, delivering configuration and granting rewards you chose to earn.
• Legitimate interests — keeping the Game stable through crash reporting, showing non-personalised ads that fund a free game, preventing fraud and abuse, and responding to support requests. We balance these interests against your rights, and you can object at any time.
• Legitimate interests (gameplay analytics) — outside the EEA, UK and Switzerland, gameplay analytics help us balance difficulty and fix what stops players progressing. You can switch them off at any time in Settings.
• Consent — personalised advertising (Android only), storing and reading information on your device for advertising where required (ePrivacy), gameplay analytics in the EEA, UK and Switzerland, optional Meta campaign measurement, optional notifications, and leaderboard score sharing. You can withdraw consent at any time without affecting earlier processing.
• Legal obligation — where we must keep or disclose information by law.

Under India's Digital Personal Data Protection Act, 2023, we process digital personal data on the basis of your consent or for legitimate uses permitted by the Act.

6. Your choices & controls

You control most data processing directly in the Game, with no need to contact us:

Rewarded videos are always optional. You can play the full Game without watching them.

7. How long we keep data

• On-device save data — until you uninstall the Game or clear its data.
• Crash reports (Crashlytics) — crash stack traces and associated identifiers are kept by Firebase for 90 days.
• Gameplay analytics (if enabled) — user-level and event-level data is kept for no more than 14 months, then deleted automatically. Aggregated, non-identifying reports may be kept longer.
• Firebase installation ID — kept while the Game is installed; Firebase deletes it after it is no longer used, as described in Firebase's documentation.
• Announcement registration — while notifications are enabled; switching them off requests topic removal and push-token deletion when connected. Firebase manages delivery records under its privacy documentation.
• Advertising data — retained by Google according to the Google retention policy.
• Meta campaign data (if enabled) — held by Meta according to its Privacy Policy, including its retention criteria. We do not set a separate fixed deletion period for Meta-held records. Turning measurement off stops future Game-initiated events but does not automatically erase earlier records. Contact us or use Meta’s privacy tools for help with a deletion request.
• Leaderboard scores — on iOS, kept by Apple Game Center according to its policy; daily and weekly boards reset automatically.
• Support emails and contact form messages — kept as long as needed to resolve your request and for up to 24 months afterwards, unless the law requires us to keep them longer.

8. Data deletion

9. Your rights

Depending on where you live, you may have the right to:

• access the personal information we hold about you and receive a copy (portability);
• correct inaccurate information;
• delete your information;
• restrict or object to processing, including processing based on legitimate interests and direct marketing;
• withdraw consent at any time;
• opt out of the sale or sharing of personal information and of targeted advertising;
• nominate another person to exercise your rights (India);
• complain to a data protection authority.

To exercise a right, email support@kentrove.com. We will reply within the time the law requires (normally within 30 days). We may need information to verify your request and to find your data, because the Game identifies devices only by random identifiers. We will not discriminate against you for exercising your rights.

10. Regional information

European Economic Area, United Kingdom and Switzerland

You have the rights listed in section 9 under the GDPR, UK GDPR or Swiss law, and the right to lodge a complaint with your local supervisory authority. Consent for advertising is collected through Google's UMP consent message, and you can change it at any time under Settings → PRIVACY OPTIONS. Gameplay analytics stay off until you agree to them in the Game's one-time question (or switch them on in Settings). Meta campaign measurement remains off in the EEA, UK and Switzerland until you enable its separate setting. Google advertising consent does not enable that setting.

United States (including California)

In the past 12 months the Game has collected these categories of personal information: identifiers (advertising ID, installation and app-instance IDs, the pseudonymous profile ID, IP address); internet or other electronic network activity (gameplay events if analytics is on, ad interactions, crash diagnostics); and inferences (approximate country/region and ad interests used by Google if you allow personalised ads). Sources and purposes are described above. We disclose these categories to the providers in section 3. When Android campaign measurement is enabled, identifiers, app activations, onboarding-completion events and related device/network information are additionally shared with Meta. Android 1.2.0 (build 122) starts this setting on outside the EEA, UK and Switzerland if no earlier choice is saved; you can turn it off in Settings. Earlier versions started it off.

We do not sell personal information for money. Allowing personalised advertising may count as "sharing" for cross-context behavioural advertising or "targeted advertising" under laws such as the CCPA/CPRA. This applies only to the Android version (the iPhone/iPad version shows non-personalised ads only). You can opt out of Google advertising processing by declining or withdrawing consent under Settings → PRIVACY OPTIONS, deleting your Android advertising ID, or by emailing us. Meta campaign measurement has its own separate switch, Settings → PRIVACY → AD MEASUREMENT (META) in Android 1.2.0 (SHARE AD MEASUREMENT WITH META in earlier versions); sharing with Meta for advertising measurement may also fall within applicable sale, sharing or targeted-advertising rules even with advertising-ID collection disabled. We honour Global Privacy Control signals where they apply to this website. We do not use or disclose sensitive personal information, and we do not knowingly sell or share the personal information of consumers under 16.

India

Under the Digital Personal Data Protection Act, 2023 you have rights to information, correction and erasure, grievance redressal and nomination. To raise a grievance, email support@kentrove.com. If you are not satisfied with our response, you may approach the Data Protection Board of India.

11. Children

The Game contains realistic violence and horror themes. It is intended for mature players and is not directed to children. We do not knowingly collect personal information from children under 13, or under the minimum age set by local law (for example 16 in some EEA countries, or 18 under India's DPDP Act). If you believe a child has provided us with personal information, email support@kentrove.com and we will delete it.

12. International transfers

Kentrove operates from India, and our service providers (including Google, Meta and Apple) process data in the United States and other countries. Where personal information from the EEA, UK or Switzerland is transferred, it is protected by appropriate safeguards such as the European Commission's Standard Contractual Clauses, which Google and Apple include in their data processing terms, or the EU–US Data Privacy Framework where applicable.

13. Security

Data sent from the Game to our service providers is encrypted in transit (HTTPS/TLS). We limit what we collect, use pseudonymous identifiers instead of real identities, and restrict access to our Firebase, AdMob and Meta consoles to authorised people using strong authentication. No method of transmission or storage is completely secure, but we work to protect your information and will notify you and the authorities of a breach where the law requires.

14. Changes to this policy

We may update this policy when the Game, its services or the law change. We will post the new version here and change the "Last updated" date. If a change materially affects how we use your personal information, we will tell you in the Game or ask for your consent again where required.

15. Contact

Questions, requests or complaints about privacy:

Kentrove — Kentrove: Last Run
Email: support@kentrove.com
Website: https://lastrun.kentrove.com

See also our Terms of Use.